NCFI Polyurethanes has officially launched its new online informative and educational content presence at www.ncfi.com. The new website replaces the former corporate site, and eight former brand-specific sites.

“We found we need to roll everything up under the NCFI umbrella,” said Chip Holton, President of NCFI. “We turned fifty last year, and our name is well-known and trusted for experience producing the highest quality American engineered and manufactured products. We wanted our web presence to reflect that, and help our customers around the world get what they need quickly and with ease.”

The new NCFI solo site boasts an ultra-modern, colorful design and clearly presents all business divisions and brands under the larger company umbrella. Mitch Clifton, director of business development for the company’s specialty products division, said, “We do so many things here at NCFI, from spray foam insulation, to furniture padding, to airline seating, to beds and mattresses, to roofing systems, to custom formulated products like i-skins and taxidermy molds, that we needed to provide a simple-to-use, attractive, and informative single media source to serve those many diverse markets.”

According to Chris Bradley, Vice President Sales, Consumer Products Division, “We’ve tested this new site with a number of our best clients and they tell us it’s what they needed. They find what they need quickly, without any real work, and the site gives them what they come for. That makes us proud we got it right.”